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Norway. Startup investing, a foundation for inclusion. Two stories from the ENTREMIND training kit.

13 October 2026

Athlete-founders from Norway: two stories from our training kit

6 October 2026

Athlete-founders from Belgium: two stories from our training kit

6 patterns that recur in the athlete stories of our training kit. From 14 stories, not a statistical sample.

15 September 2026

Six patterns that recur in our training kit’s athlete stories

14 stories. 24 courses. 90 resources. The ENTREMIND training kit, free to download, shown next to its cover.

8 September 2026

Fourteen stories of athletes who built something beyond sport

7 June 2026

A 5-Day Intensive Camp for Young Women Entrepreneurs

Talk through the results. How coaches and career advisers can run the self-assessment. Illustration: an athlete talking a coach through a printed questionnaire at a table.

21 April 2026

Running the assessment with your athletes

10 parts of an entrepreneurial mindset, in the language of sport. The framework behind the ENTREMIND self-assessment for athletes.

14 April 2026

Ten parts of an entrepreneurial mindset, in the language of sport

13 April 2026

YES Level Up Program- Scholarship

Where you stand. Where to start. Red is not a fail. The ENTREMIND self-assessment for athletes, free to download, shown next to its cover.

7 April 2026

Before you start: a twenty-minute self-assessment for athletes

Support that fits an athlete’s week. What federations, universities and athletes can change. Illustration: an athlete with a sports bag over her shoulder reading a form by an open door, next to a desk with a laptop.

10 March 2026

Nobody teaches you how to be an entrepreneur

Who am I without my sport? What athletes told us about identity and life after sport. Illustration: a young woman looking thoughtfully at a team jersey hanging in an open locker, with a sports bag at her feet.

3 March 2026

Who am I without my sport?

Make your side business official. What staying informal costs, and the first step in each country. Illustration: an athlete at a kitchen table taping up parcels, with a laptop and a closed folder beside her.

24 February 2026

Selling sneakers on the side: making a side business official

Start while sport still pays. What athletes told us about the golden handcuffs. Illustration: an athlete in a tracksuit working on a laptop on a changing-room bench, with a sports bag and a small trophy beside him.

17 February 2026

The golden handcuffs: when a good salary makes the next step harder

The main barrier to starting a business, by country: economic instability in Türkiye 75%, lack of time in Belgium 60%, fear of losing money in Poland 52%, lack of technical skills in Norway 48%.

10 February 2026

There is no average European athlete